From the creators of Hulu’s “Fyre Fraud,” LuLaRich is a true-con docuseries about LuLaRoe, the women’s internet apparel company that went from fast-growing retail phenomenon to alleged viral multi-level marketing scam. The four part series streams September 10th, only on Amazon Prime Video.
A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.
LuLaRich is a four-part docuseries that chronicles the unraveling of LuLaRoe. Known for their buttery-soft leggings, the infamous multilevel-marketing company went viral promising young mothers a work-from-home salvation.
Capitalizing on the growing power of social media, LuLaRoe’s eccentric founders recruited an army of independent retailers to peddle their increasingly bizarre and defective clothing products. Through exclusive interviews, this series unveils how it all went wrong in a spectacularly weird – and comedic – fashion.
Amazon’s ‘LuLaRich’ Docuseries Chronicles a Real-Life Pyramid Scheme
Get ready for your next docuseries obsession as Amazon unveils its first look at LuLaRich, a new series from the creators of Fyre Fraud.
The show investigates LuLaRoe, a multilevel marketing company known for its over-the-top leggings and fashions. The business hit the headlines amid accusations that it was operating as pyramid scheme.
The four-part docuseries features revealing interviews with the company’s co-founders DeAnne and Mark Stidham (above), as well as former employees, and “independent distributors” who sought a better life for their families.
All four episodes drop at the same time beginning Friday, September 10 on Amazon Prime Video and the trailer is offering a jaw-dropping look at the ensuing shenanigans associated with LuLaRoe.
“LuLaRich is a modern comedy of errors with important social commentary. We knew from day one that the world needed another look at this wacky MLM-turned-dumpster-fire, and think this could be the birth of a whole new doc genre… True-Comedy,” said directors and executive producers Jenner Furst and Julia Willoughby Nason in a statement.
LuLaRoe went viral for promising young mothers a work-from-home option that ultimately doesn’t pay off.
Ranging from defective clothing to outrageous buy-in fees, something isn’t right with this situation and LuLaRich is exposing it all.
The Amazon and Cinemart production is co-directed by Jenner Furst and Julia Willoughby who executive produce alongside Mike Gasparro, Blye Pagon Faust, and Cori Shepherd Stern.
Catch a sneak peek at the action with the trailer, below, and don’t miss LuLaRich when it arrives this September on Amazon.
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